Recent surveys indicate that managers spend a majority of their time communicating with what group?

Which of the following is not a function of business communication?

a. creating information

b. exchanging information

c. seeking information

d. giving information

(a) Easy/Knowledge

104. Recent surveys indicate that managers spend a majority of their time communicating with what group?

a. those external to the organization

b. superiors

c. subordinates

d. others that are internal to the firm (e.g., those in other departments).

(c) Medium/Analysis

105. Which of the following is not an example of external communications?

a. ads

b. press release

c. attitude surveys

d. web page

(c) Easy/Knowledge

106. External communication about a client’s product or service created for a specific receiver is

a. a company report

b. a web page

c. an ad

d. a press release

(d) Easy/Knowledge

107. An external communication that combines the look of an article with the focused message of an ad is

a. a web page.

b. an advertorial.

c. a press release.

d. a sweepstakes form.

(b) Easy/Knowledge

108. Which of the following statements regarding external communications is INCORRECT?

a. Press releases are sometimes constructed without acknowledging the sender’s identity.

b. Ad fees are based on the perceived value of the audience who watches, reads or listens to the channel where the ad appears.

c. The key to a successful external communication to customers is to keep the business message formal and professional.

d. Blogs are growing in popularity, so much so that some firms have created official positions for those bloggers.

(c) Medium/Evaluation

109. Which of the following statements regarding communication and ethics is INCORRECT?

a. Ethical, forthright communication by an organization should occur internally as well as externally.

b. A high profile employee, such as an executive, should be the chief external communicator during a crisis situation for a firm.

c. People are unhappy with the occurrence of the unexpected, but are even more unhappy when they find out someone tried to hide it.

d. Exxon Oil is widely recognized as having been successful communicators during the Valdez incident.

(d) Difficult/Evaluation

110. Which of the following statements regarding cross cultural communication is INCORRECT?

a. Nonverbal communication is consistent across cultures.

b. The question “Isn’t it?” should be avoided by English speakers with non-English speaking colleagues.

c. Low situational context cultures, like the United States, “get down to business” in negotiating deals.

d. Within the same culture, words can be misunderstood because of a lack of common experiences.

(a) Medium/Evaluation

111. Which of the following statements regarding nonverbal body signals is true?

a. Hand waving indicates greetings in Europe just as it does in the United States.

b. A “thumbs up” means five in Germany and one in Japan.

c. The American “ok” gesture would be inappropriate or offensive in Brazil or Russia.

d. The “hook ’em horns” gesture from the University of Texas means you are warding off evil in Italy.

(c) Medium/Analysis