You are part of a marketing team that has just secured a contract for a national ad campaign. The client firm is holding a luncheon

You are part of a marketing team that has just secured a contract for a national ad campaign. The client firm is holding a luncheon to celebrate the contract signing and you are attending. According to Edward Hall’s work, what distance will you maintain from members of the client firm as you network with them?

a. personal

b. social

c. intimate

d. public

(a) Medium/Application

92. Information-rich channels convey more

a. verbal information.

b. nonverbal information.

c. effective information.

d. ineffective information.

(b) Difficult/Comprehension

93. Effective managers tend to use more

a. information-rich channels.

b. verbal channels.

c. written channels.

d. nonverbal channels.

(a) Medium/Application

94. Which of the following communication channels would be the most information-rich?

a. Written letters.

b. Handheld devices.

c. E-mails.

d. Videoconferencing.

(d) Medium/Knowledge

95. Which of the following communication channels has the lowest information richness?

a. emails

b. formal written documents

c. blogs

d. telephone conversation

(b) Medium/Knowledge

96. Marcus wants a record of his communication and is not physically near the person to whom he is communicating. He knows it will take the recipient of his communication some time to understand the message conveyed. What communication channel should Marcus utilize?

a. written report

b. meeting

c. telephone conversation

d. blog

(a) Difficult/Synthesis

97. Nancy is the human resource manager at Alba Company. She needs to lay off twenty employees who are all located at her facility. Which communication channel should she use to deliver the layoff information?

a. telephone conversation

b. e-mail

c. face-to-face conversation

d. videoconferencing

(c) Difficult/Synthesis

98. Verbal communication should be used when

a. immediate feedback is needed.

b. conveying facts.

c. ideas are complicated.

d. no feedback is needed.

(a) Medium/Comprehension

99. Written communication should be used when

a. there is time urgency.

b. ideas are simple.

c. emotions or feelings need to be conveyed.

d. facts need to be conveyed.

(d) Medium/Comprehension

100. Which of the following statements about e-mail is INCORRECT?

a. Over 100 million American adults use e-mail at least once a day.

b. Some companies are so concerned about the amount of e-mail their employees receive that they are instituting “no e-mail Fridays.”

c. E-mail is the most popular medium of communication today.

d. A large portion of e-mails received are either scam or spam attempts.

(c) Medium/Analysis

101. Which of the following is not a piece of good advice regarding business e-mails?

a. Do not sign off your e-mails with a closing like “Thank you”; it just wastes space. Simply send your contact information.

b. Do not place anything in an e-mail you would not want the world to see.

c. Do not use capital letters for your message.

d. Do not hit the send button until you check your e-mail.

(a) Medium/Analysis

102. Communication usually travels diagonally to

a. supervisors.

b. coworkers.

c. subordinates.

d. other departments.

(d) Easy/Knowledge